In the late 1960s, Canadian Club hid 25 cases of their whiskey in remote locations around the world and launched a marketing campaign to encourage adventurous fans to seek them out. Over 50 years later, at least 8 remain undiscovered (or at least, unreported). The cases were hidden in destinations like Mt. Kilimanjaro, Angel Falls, Death Valley, Tonga and more. Some of the undiscovered cases are believed to be in Lake Placid, Loch Ness, Yukon Territory and Robinson Caruso Island waiting for some enterprising (and very lucky) person to stumble upon them. Perhaps best of all, they produced these incredible ads:
Annual client gifts are a fun tradition that give us an excuse to get the things we’ve been eyeing all year. We try to avoid the frivolous, the disposable and the self-serving; instead our gifts are things that we’d like to receive ourselves which have lasting value and represent the spirit of Lat Long, without being plastered in our branding. Our theory is that something meaningful and useful will be reminder enough of our focus on tangible success and craftsmanship. This year has been a banner year for adventure and travel writing – dozens of “coffee table” books were published that have left us yearning for more coffee table space. So we decided that helping our clients build their own exploration libraries would be the focus of our 2018 gift list. The Books We’re Gifting Honorable Mentions These books were on our list of consideration, but didn’t quite match any of our recipients’ interests. While we didn’t gift them to anyone, they could definitely be a great gift for someone this holiday season or throughout the year!
National Geographic has been publishing in-depth coverage of explorers, scientists, adventurers and more for 130 years. My collection only stretches back to the late 90’s but this short time lapse video takes you all the way back to 1888 and warps through a showcase of every cover they’ve printed right up to January 2018, interspersed with profiles of the magazine’s biggest stories.